Forecasts
| Feb 8, 2024
Source: EMARKETER Forecast
While we don’t forecast the use of two screens at once for children, prominence of second-screening increases as people get younger, per our February 2024 forecast. Here are some of the platforms where Gen Alpha spends time. 1. YouTube. Among US digital video viewers under 12, 97.3% will be YouTube viewers this year, per our February 2024 forecast.
Article
| Mar 28, 2024
This kind of second-screen usage is also common among US adults aged 18 to 24 watching digital video. CTV advertisers have found ways to reach these multiscreeners through strategies like QR codes, which can now extend to gaming. Using genre-based targeting, advertisers can segment audiences and leverage gaming as a measurable, engaged ad medium the same way they already do for CTV.
Article
| Apr 2, 2024
The New Orleans factor: National banking expert James Royal noted it’s unusual to see many conversions simultaneously focused in one location. Usually, he sees five to seven conversions across the entire US per year, per New Orleans Metro News. Economic conditions in the city could be driving this change.
Article
| Mar 20, 2024
Meta AI is powered by Llama 3, Meta’s newest and most powerful large language model, which was released simultaneously. Why it matters: Meta could be the dark horse in the generative AI war. Meta AI has a built-in audience. Fewer than half (43%) of US Facebook users need to use Meta AI at least once per month for it to be as big as market leader ChatGPT, per our estimates.
Article
| Apr 22, 2024
An inflation tourniquet: The Inflation Reduction Act simultaneously tackles climate change and inflation. Providing tax breaks on clean energy could boost consumer spending.
Article
| Aug 26, 2022
On today's episode, we discuss whether the metaverse is even a good idea, what comes after primetime advertising, how powerful gaming influencers are, what everyone is doing on their second screens while watching TV, dislike buttons getting the thumbs down, the best "working from somewhere" tips, a little-known secret about the Statue of Liberty, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.
Audio
| Nov 19, 2021
On today's episode, we discuss the out-of-home (OOH) ad recovery, the influence of digital billboards, and how OOH can drive consumers to take action. "In Other News," we talk about YouTube TV letting folks watch four channels on one screen simultaneously and whether Netflix could soon be a destination for gamers. Tune in to the discussion with our analyst Ross Benes.
Audio
| Sep 12, 2022
And interconnection among devices promotes simultaneous use, which makes what Gen Zers are consuming more important than where. Gen Z adults are less likely than adults overall to watch traditional TV or listen to the radio.
Report
| Sep 21, 2023
Smartphones will become “multiscreen” devices. Smartphones have long complemented TV viewing. With larger screens and multiple windows, this behavior could exist on one device. Sources. Comscore Inc. Counterpoint Technology Market. ResearchInternational Data Collection (IDC).
Report
| Dec 13, 2023
We’ll likely see innovation that will make it easier to harvest data in a manner that simultaneously ensures user privacy. With the phaseout of third-party cookies, marketers are seeking new methods to connect with consumers through data while protecting privacy. One area to watch on this front is the use of data clean rooms offered by companies like Snowflake.
Report
| Jan 24, 2024
Sam’s Club’s membership model can help marketers capitalize on this surge by offering unique opportunities to deliver additive ad experiences for members while simultaneously improving results for advertisers. —Lex Josephs, Vice President and General Manager, Sam’s Club MAP.
Article
| Jan 12, 2024
This method takes wire transfers’ benefits a step further, clearing, authorizing, and settling simultaneously in real time, anytime—while transparently automating recordkeeping and cutting costs. In 2022, payments accounted for more than 44% of global blockchain revenues, which are expected to reach $1.4 trillion by 2030, per Global Payments.
Report
| Feb 26, 2024
Second-screening plays a role in TikTok’s high engagement. Netflix estimates that 70% of viewing time for its content happens on TVs, per Finances Online. This is likely the case for other similar platforms, as even a large proportion of time spent on YouTube happens on connected TVs.
Report
| Jul 25, 2023
With multiscreen functionality and better integration with car systems in the newest version of CarPlay and better integration of media in Android Automotive, it’s likely that media and ads will become more customized for cars. This may lead to additional mobility-conscious video ads, as well as native display ads on heads-up displays and dashboards. Predictions.
Report
| Nov 30, 2023
And Marcus, it's interesting you're talking about second screening there, which I had an interesting stat on that. Second screening or multi-tasking, digital multi-tasking, we estimate about 84% of online individuals are digital users are second screeners. And that really does continue to grow.
Audio
| Apr 4, 2024
Testing various AI tools is key to finding the ideal formula that resonates with shoppers while simultaneously enhancing ad performance. For example, advertisers can test different AI tools in Meta’s Advantage Suite, like Advantage+ shopping campaigns (ASC), which streamlines ad creation, simultaneously automating up to 150 creative combinations.
Article
| Dec 12, 2023
GenAI has simultaneously made media quicker and easier to manipulate—and for that content to appear more convincing. The social platforms will struggle to keep up. The scope and complexity of AI-generated misinformation could overwhelm their content moderation teams and programs. Staffing cuts have decreased the size of content moderation teams.
Report
| Jan 10, 2024
Chart
| Apr 1, 2024
Source: EMARKETER
Multiscreen cars and limited autonomous driving remain uncommon, so video is still less important than streaming audio services and navigation services—but this will change rapidly. Google, for instance, recently added a YouTube app in Android Automotive, and Amazon Fire TV and Prime Video are available in some passenger seat screens.
Report
| Oct 4, 2023
Tap into consumers’ multiscreen viewing habits during the event. Although millions of fans will watch the grand final on linear TV, today’s consumers often simultaneously use a second screen. Marketers and retailers should capitalize on this by creating social media content on YouTube, Facebook, Instagram, and TikTok with the hashtag #Eurovision. Leverage the power of music to bring people together.
Report
| May 11, 2023
Media users frequently consume more than one format simultaneously. If someone spends an hour watching TV, for example, and uses a smartphone to surf the web during the same hour, we count this as an hour of usage for each medium and, hence, as 2 hours of total media time. Smartphone penetration in Canada is almost the highest in the world.
Report
| Jun 2, 2023
A blockchain-based payment can clear, authorize, and settle simultaneously in real time, anytime—while transparently automating record-keeping and cutting costs. Payment goliaths are joining upstarts to lay the tracks. Upstart Ripple’s blockchain network has shaken up a cross-border space dominated by the Society for Worldwide Interbank Financial Telecommunications (SWIFT) messaging network.
Report
| May 18, 2023
There's an app where viewers can shop the show and simultaneously be on their phones and be watching the content. So I think it's really interesting. And I know TikTok gets a lot of recognition for the live commerce push, but Amazon's trying to do it, too. Sara Lebow:. I don't totally have faith in this one. It's definitely interesting.
Audio
| Apr 24, 2024
I mean you have, and this is Jenny's territory with demographics, but I think that there are certainly people particularly in younger generations that are playing with their phone and using it as a second screen as they watch. And then there are people who just aren't. And they often skew older. I think we have some data on that. So as a result, somebody might not even have their phone available.
Audio
| Jan 4, 2024